Lori Pedrick is an award-winning creative director, art director, photographer, and designer with more than 25 years of experience creating visual stories and building brands across publishing, photography, and emerging media.
At the heart of Lori’s work is curiosity: a belief that the strongest ideas begin by looking more closely, asking better questions, and finding the human story underneath. Her work spans editorial design, art direction, photography, brand development, print, digital, video, and podcasting, with a particular interest in creating work that feels thoughtful, authentic, and deeply connected to its audience.
Lori is currently Creative Director for The Old Farmer’s Almanac, where she helps steward and evolve one of America’s most enduring and recognizable publishing brands. Her work extends across books, magazines, calendars, digital platforms, video, podcasting, licensing, and brand development as The Almanac continues to grow as a multimedia brand. Previously, she spent more than 14 years as Art Director of Yankee magazine and has held creative roles with Art New England, the Edible Manhattan Group, Philadelphia magazine, and Boston magazine’s ancillary publications.
In 2017, Lori received her MFA in Photography from the New Hampshire Institute of Art. Her thesis, Growing Up Girl®, began as a series of portraits accompanied by deeply personal first-person stories exploring what it means to grow up female in a gendered world.
Today, Growing Up Girl has evolved into an ongoing storytelling and community project exploring how we are shaped by gender, family, culture, expectations, beauty, trauma, relationships, and one another—and who we choose to become. Through portraits, personal stories, conversations, a podcast, and in-person conversation circles, the project creates space for vulnerability, connection, empathy, and the complicated work of becoming whole.
Growing Up Girl is part of Lori’s larger creative endeavor, The Whole Human Experience, an evolving exploration of identity, belonging, and the stories that shape us.
In 2020, Lori founded Lori Pedrick Creative Services, LLC, an independent design, photography, and creative studio based in Peterborough, New Hampshire. She partners with publishers, organizations, artists, and brands on projects ranging from editorial and brand design to photography, creative direction, and visual storytelling.
Her clients and collaborators have included Vogue Knitting, Yankee, The Old Farmer’s Almanac, Art New England, ARRL, Edible LA, the Edible Manhattan Group, The Spruce Eats, G/O Media, CityView, Family Tree, Saint Anselm College, Cheshire Medical Center, Harrisville Designs, WaitWhat, The WISHDISH Project, Will You, and Tree-Free Greetings.
CONNECT
For collaborations and creative inquiries:
info@loripedrick.com
To learn more about Growing Up Girl:
growingupgirl.com
info@growingupgirl.com
Follow:
@loripedrick | @growing_up_girl
PROFESSIONAL ENDORSEMENTS
I love working with Lori. She is thorough, creative, professional, honest, trustworthy, open, collaborative, and sensitive. People respect Lori, they value and trust her. She’s elevated the magazine, navigated tricky situations and personalities, never lost her cool, and always delivered a beautiful product on time. Plus she’s so kind and fun to work with! — Sarah Baker, Editor of Art New England
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Lori is a fount of creativity, someone who never runs out of ideas and who is always passionate about doing the best work she can do. She's a tireless worker with wonderful aesthetic sense and she also remains one of the nicest people I've ever had the pleasure of working with. From orchestrating photo shoots to finding just the right font for a layout, Lori always elevated the process and the results. — Amy Traverso, Senior Food Editor at Yankee Magazine/Co-host of WGBH’s Weekends with Yankee
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Consistently positive and forward-looking, Lori is a delightful partner in any venture. Caring and creative-to-the-bone, she regularly provides several excellent, high-end options that surprise and delight. Lori's internal motivation frees me to do what I do best, and I trust her to take good care of my business. Lori’s over-arching ability to see, meet and intuit needs, give her and those she works with the creative advantage, while streamlining processes and creating cohesive branding materials with a natural flow into all media channels. — Angelique Medow, Founder of Will You
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Great design inspires the imagination. Lori’s work is nothing short of amazing. I have been the publisher of Cityview Magazine, a regional city lifestyle publication, for the past 20 years. During my tenure I have had the opportunity to work with many very talented designers and Lori is certainly one of the best. Beyond her impeccable ability she has a great work ethic and always meets her deadlines. In short she just gets it! I highly recommend her both as a graphic artist and a creative director. —Nathan Sparks, Publisher of CityView Magazine
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Lori created attractive, effective designs that stayed true to our brand and editorial vision. She's also a great team player and adept at handling multiple projects at once. — Andrew Koch, Editor, Family Tree Magazine
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"We have been fortunate to work with Lori for many years, and she is always a joy to work with. She is a team player and talented art director who is always energized to collaborate from concept to shoot day. Lori's passion about her work is contagious and together we have shot some of our favorite assignments." — Sandy Rivlin, Hornick/Rivlin Photography
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"I have had the pleasure of working with Lori Pedrick for the past twelve years. I admire and respect Lori’s passion for the work that appears in every page of our magazine. Every day, I continue to learn so much from her about making strong assignments that help bring our stories to life with visuals. On a personal level, Lori’s passion beyond her work life for photography and design is immense. She is constantly pushing herself to create work that inspires. She has a fantastic eye for composition and visual storytelling." —Heather Marcus, Photo Editor, Yankee Magazine
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"I always look forward to a photo shoot with Lori. I know it will be a creative, energetic and collaborative assignment. Lori puts a lot of thought into her projects which makes for a thorough pre-production. While staying focused on her vision she still listens and welcomes everybody's expertise on the subject ... the result: a gorgeous magazine spread that I am always proud and excited to put on my website." — Catrine Kelty, Food and Prop Stylist, Boston
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"As managing editor of Yankee Magazine, I've worked closely, for eight years, with Lori Pedrick, Yankee's art director. Her exemplary work ethic, her eye for detail, and her dedication to excellence in visual presentation and storytelling are unmatched among the many magazine designers with whom I've worked over the course of my 30-year career. She welcomes new challenges and brings a fresh perspective to every issue and project coming our way." — Eileen Terrill, Former Managing Editor, Yankee Magazine
HONORS AND AWARDS
Publishing/Creative Direction and Design:
Finalist: Category, Yankee Magazine/Illustration and Graphics — CRMA 2021
Gold Winner for Best Travel Coverage/General Interest Magazine (Yankee) — 2019-20 SATW Foundation Lowell Thomas Travel Journalism Competition
Finalist: Category, Yankee Magazine/Photo Essay — CRMA 2020
Finalist: Category, Yankee Magazine/Spread Design, Lizzie Post Feature — CRMA 2020
Finalist: Category, Yankee Magazine/Spread Design, Midsommar Festival Feature — CRMA 2020
Merit Award: Yankee Magazine/Feature Design: Midsommar Festival — 55th Annual SPD
Winner: 2020 Typography Competition/Yankee Magazine, Lizzie Post Feature — Communication Arts 2019
Silver: Graphic Design competition/Yankee Magazine, Midsommar Festival Feature — GRAPHIS Design 2019
Finalist: Category, Yankee Magazine/Photo Essay — CRMA 2019
Winner/Gold: Category, Yankee Magazine/Food or Dining Feature Package — CRMA 2018
Winner/Gold: Category, Yankee Magazine/Photography — CRMA 2018
Finalist: Category, Yankee Magazine/Spread Design — CRMA 2018
Finalist: Category, Yankee Magazine/Illustration and Graphics — CRMA 2018
Merit Award: Yankee Magazine/Feature Design — 53rd Annual SPD
Merit Award: Yankee Magazine/Photography: Barbara Peacocks “My Hometown”— 53rd Annual SPD
Named One of 100 in Folio Magazine’s 2017 Top Innovators in Publishing
Finalist: Category, Yankee Magazine/Leisure/Lifestyle Interests — CRMA 2017
Finalist: Category, Yankee Magazine/Special Issue — CRMA 2016
Finalist: Category, Yankee Magazine/Photo Essay — CRMA 2014
Winner/Gold: Category, Yankee Magazine/Photography — CRMA 2013
Winner/Gold: Category, Yankee Magazine/Ancillary Publication II — CRMA 2012
Finalist: Category, Yankee Magazine/Photo Essay — CRMA 2011
Finalist: Category, Yankee Magazine/General Excellence III — CRMA 2011
Merit Award: Boston Magazine Concierge/Photography — 42rd Annual SPD
First Place: Editorial Design — 2006 Philadelphia Art Directors Club, Design Competition (Philadelphia Magazine: Home)
Fine Art Photography and Exhibited Works:
NHIA Alumni Biennial Exhibition—Cabonnay Restaurant, Manchester, NH (February 22–April 9, 2018)
Growing Up Girl Exhibit—Dublin Community Center, Dublin, NH (January 1–February 1, 2018)
Annual Alumni Exhibit—Moore College of Art & Design, Philadelphia (June 3–August 19, 2017)
Growing Up Girl Exhibit—Roger Williams Gallery, Manchester, NH (January 15–February 15 2017)
SE Center for Photography—The Contemporary Nude (2016)
2nd Place and Honorable Mention—LA Curator/The Art as Nude competition (2015)
